"Veterinary Medicine is a Team Sport and Positive Psychology is part of the Daily Practice."

—Dr. Rob

Join me on this journey to create a better future—
for our team, our patients, and ourselves.

No one said running a veterinary hospital with 120 staff members would be easy. During COVID, it put this task to the test. My leadership style burnt out all of the veterinarians who worked for me. My approach lacked empathy and trust, prioritizing results over the well-being of my team. I failed.

I am now committed to a new way of leading and practicing veterinary medicine: building a hospital culture rooted in empathy, trust, positivity, and gratitude. My goal is to foster not only meaningful work but also meaning at work, eliminating burnout for all staff in my hospitals.

"Veterinary Medicine is a Team Sport and Positive Psychology is part of the Daily Practice." - Dr Rob

Join me on this journey to create a better future—for our team, our patients, and ourselves.

No one said running a veterinary hospital with 120 staff members would be easy. During COVID, it put this task to the test. My leadership style burnt out all of the veterinarians who worked for me. My approach lacked empathy and trust, prioritizing results over the well-being of my team. I failed.

I am now committed to a new way of leading and practicing veterinary medicine: building a hospital culture rooted in empathy, trust, positivity, and gratitude. My goal is to foster not only meaningful work but also meaning at work, eliminating burnout for all staff in my hospitals.

Doctor of Pets

For over 30 years, Rob has touched the lives of hundreds of thousands of clients and their pets with an unwavering dedication to compassionate empathy. His impact extends beyond that of the modern veterinarian; he coaches his clients through the confusion of medicine by maintaining constant communication via his personal texting number. Dr. Rob has become a community icon, with many remembering his beloved cockatoo, Thelma, perched on his shoulder as they attended weekly Farmers Markets and “Dr. Shadow” classes together.

Rob is not just a veterinarian; he’s a trusted friend and a community pillar.

Director of Strategy

A leader’s vision should be captivating and inspiring. But executing that vision can be daunting and discouraging. Rob has assembled a team of veterinary managers boasting 75 years of combined experience in the veterinary hospital sector. This executive team can execute any strategy by working collaboratively with existing staff and constantly communicating with all stakeholders.

Rob’s team possesses the essential ingredients for strategy execution: meticulous planning, diligent work, and unwavering courage.

Developer of Staff

Assembling doctors and their support staff is not enough for success; it is essential to cultivate a team that works in harmony with positivity. When daily problems arise, everyone must come together, leveraging their diverse character strengths to solve issues effectively.

Empathy, trust, optimism, and gratitude are core values that underpin every successful team and staff experience in the hospital.